a recent take on the fights/debates over music distribution via streaming and digital means...Dave Allen (the author) is a principle of North and musician (Gang of Four, Shriekback). He's got smart things to say about digital culture/branding...
To say that Instagram is only about blurred and tinted images is like saying that the American currency is about cotton-linen slips of paper inscribed with uncapped pyramids and all-seeing eyes.
The value of Instagram does not inhere in the images, pretty or ugly as you may find them; it’s in the deliriously byzantine and heady circulation of those digital artifact
With a squeeze on resources, everyone is expected to do more with less.
It's easy to be seduced by the volume of likes on Facebook and RTs on Twitter, but these metrics don't necessarily benefit the approach of engagement based on creating authentic voices
The problem behind implementing this vision is that individual practitioners often consider the idea of getting online communities to participate in specific tasks as manipulation, which is a result of the perception that engagement is about sales and marketing.
Learned Quark in a professional setting back in the mid-early 1990s...and that process taught me much of what I know today re: design, layout, bug-tracking, fixing stuff...
home site of the Western Stares Arts Federation, a source for arts orgs across the region (essentially, though, a national support org). Check out the "research" and "technology" tabs.